Sunday, June 22, 2008

The death of Shoot

There have been outbursts of nostalgia, like this, for Shoot magazine which is to close.

The issue for me is that the crowded kids magazine market couldn't sustain three magazines which were so similar. Match has been utterly dominant, but when the other competitor is Match of the Day and is cross promoted by a TV programme made by the BBC, then it's an uphill struggle.

The point is made here, in the comments below.

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